writing your business plan

The most important takeaways

Business strategies assist the team in becoming more strategic and proactive in achieving your objectives.

Traditional business plans are very comprehensive and are required for obtaining outside funding. Lean startup business plans allow you to get started quickly while also focusing on the most important aspects of your company.

It isn’t always easy to run a company. Business preparation, on the other hand, will aid in illuminating the road to success and reducing the number of unexpected events that might arise.

Learning how to write a business plan will help the team function more strategically, optimise your growth potential, and find new sources of funding. Learn why you need a business plan and how to write one that is tailored to your specific requirements.

What are the benefits of having a business plan?

A business plan acts as a road map for the company’s future, and paving the path to success is always the most effective way to stay afloat (and thrive).

Just 50% of startups survive their first five years, and only 40% of established small businesses make a profit, according to the grim reality. A five-year business plan, on the other hand, will help you beat the odds.

A well-researched strategy provides foresight to the team on the critical steps and benchmarks for achieving your objectives. If you aren’t meeting your goals, you’ll be able to see where changes need to be made.

Business strategies encourage the team to think creatively and ahead of time, so you’re not only reacting to industry dynamics or what your rivals are doing. You’ll have a good picture of your niche, sales and marketing plan, and other key factors to keep you ahead of the competition.

A business plan is needed if you are seeking outside capital from investors or lenders, or if you want to collaborate with local business owners or suppliers.

These customers would want to know that they’re dealing with a company with a long-term strategy, particularly if you’re a startup with little or no financial statements (such as balance sheets and cash flow statements) to show your results. Learning how to write a business plan will help you demonstrate that you’re serious about your venture.

What is the best way to write a business plan?

So, how do you go about creating a business plan? There are several approaches, but most businesses use one of two forms of business plans: lean startup or conventional.

Company strategy for a lean startup

If your main aim is to get your company up and running quickly, you don’t need to learn how to write a business plan the conventional way.

A lean startup strategy might be ideal for you if you aren’t looking for financing and your business isn’t too complicated. This could be the best choice if you’re opening a small coffee shop or starting out as a general contractor with no employees.

This business model canvas is used by the majority of businesses that go this path.

to visualise the breakdown of their strategy into nine main aspects of business growth It focuses on the essentials of business planning so that you can get started selling right away and devote your resources to more critical activities like designing new goods or communicating with potential customers.

The following are the definitions for each segment of the business model canvas:

  • Key partnerships: The other companies you’ll work with to run your company, such as suppliers, contractors, and manufacturers.
  • Key activities: What you do every day to please your clients, such as making sales calls or conducting consultations.
  • Key resources: Your most valuable assets are your main tools. This includes the people, inventions, patents, and other things you use every week.
  • Value proposition: What you do with your target market that no one else does. This clarifies why your future customers will be interested.
  • Customer relationships: How intimate your relationships with your customers would be (in-person or virtual), as well as whether you want to concentrate on long-term or short-term relationships.
  • Customer segments: are people that are part of the target audience and are divided into groups based on their demographics, preferences, and other factors.
  • Channels: Email or direct mail are examples of channels you may use to communicate with leads and customers.
  • Cost structure: Whether you’ll be cost-driven (cutting costs as much as possible) or value-driven (providing the best value to customers), as well as what major expenses you’ll face, such as rent, wages, and inventory.
  • Revenue streams: How you’ll sell your goods or services, as well as how the pricing affects your net income.

Typical corporate strategy

Although a traditional business plan takes a lot of time and effort (especially when compared to a lean startup plan), it’s a great way to get a lot of information about your own company. This detailed document will ensure that your team members have a clear point of reference when making any business decisions, and the average recommended length is 30–50 pages.

If you want to raise money from bankers, venture capitalists, angel investors, and other sources, you’ll need a business plan like this. Since their money is on the line, they want detailed information about the business strategy so they can assess its feasibility.

The following is a list of what a typical business plan design contains.

A brief Review

This brief portion of your business plan serves as an introduction. It has an impact on whether or not your audience wants to learn, which means it has the potential to make or break your outside funding opportunities.

An executive summary is a one-page snippet that provides readers with an entertaining introduction to your company and why your business concept has the potential to succeed. It should include a general overview of your business, the goods or services you provide, financial forecasts, and your mission statement.

While your executive summary appears at the start of your business plan, you should write it last, after you’ve completed all of your studies. You don’t need to go into too much detail in your executive summary—for that’s the rest of the strategy.


overview This section describes the business in detail. You want to emphasise the challenges that your target market faces in your company overview, as well as how your product or service solves them. If it’s your product quality, expertise, or something else, explain what gives you a competitive edge. Concentrate about what makes the company distinct, valuable, and exciting.

Organizational and management structure

Your readers, whether they’re your staff or potential investors, would want to see how well-organized and professional your organisation is. This section can be used to spell out who owns your business, including all stakeholders, as well as who is on your management team. To make it simpler for your readers, build a visual organisational map using Microsoft Office or Canva.

You’ll also want to discuss the company’s legal framework (LLC, C corporation, etc.) since it influences how your company is taxed and what you’re legally liable for, which may limit your financing options. Banks and investors, for example, are less likely to partner with sole proprietorships because they are seen as high-risk.

Goods and services

You will go into greater detail about your particular goods or services in this section of your business plan. Instead of including only the most basic knowledge on what you do, go into greater depth. If you run an auto repair shop, for example, you might have different parts for body work, glass work, and diagnostic services.

This is also an excellent place to list any intellectual property you own, such as copyrights or trademarks.

Marketing strategy

When writing conventional business plans, you’ll need to develop a good marketing strategy to prove which steps you’re taking to generate sales. Decide where you’ll be able to hit your target market. Consider which social media platforms you’ll use. Decide whether you’ll communicate with leads and clients via text message, phone, or your Bevvit Business Page, and whether you’ll use search engines or traditional print media to do so.

Create a free Bevvit page for your company.

Customers in your area should be aware of your company.

Take advantage of your free web page.

You can also do some analysis and provide information about your industry’s prospects and competitors. Have a strong business study to show that you’re conscious of patterns, opportunities, and threats—as well as how to address those challenges through your plan.

Financial evaluation

Finally, in your business plan, you must discuss figures. It’s critical to provide an optimistic (and realistic) image of your potential growth in order to demonstrate your ability to sustain long-term financial health. Include information on your anticipated revenue, investments, and earnings. Take the time to do this review, consulting a specialist if necessary, so that you and your readers are aware of your full potential for development.

Include any financial statements you have to back up your allegations if you’ve been in operation for at least a quarter or two.

It’s time to put together a solid business plan.

You’ll be better suited to achieve profitability and consumer satisfaction if you know how to write a business plan, and you’ll be able to prosper in the long run. Depending on your business needs and priorities, your blueprint will look different, but no matter which type of business plan you select, you’ll be designing a guide that will help your team make better decisions and concentrate. The following move is to:

Consider additional market expansion tactics that you may be able to execute.

About the author 

Bevvit Blog

Bevvit has a Great Team of Marketing Specialists dedicated to helping you learn how to Grow, Market, and Increase Profits for your business!

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