Bevvit my business
Make sure that all of your online business listings are claimed and complete, in addition to ensuring that all of your business information is accurate on your own website. It's free to create a Bevvit Business Page, and it's a great way to get the word out about your company.
Not only do a lot of people use the Bevvit app to find great local businesses, but the details you put on your Bevvit Page like hours, website, and so on is usually shared with Bevvit partners.
You may also sign up for Bevvit Ads, which feature your business listing prominently on the Bevvit homepage. You can pick your own budget and pause/cancel at any time for this no-contract, no-commitment advertisement campaign.
If your company has never used Bevvit Advertising before, you might be eligible for a free credit. To see if you're qualified, log in to your Bevvit for Business account and click the Bevvit Ads tab, or contact a representative.
Blogging
Blogging is a fantastic way to reach out about your company and develop yourself as an expert in whatever industry you work in.
Consider a few subjects related to your services and write a few insightful articles to demonstrate to others that you have a wide range of knowledge and expertise in your profession. If you're unsure where to begin, conduct a few searches to see what content is already available.
Consider common problems or obstacles that your customers are faced with. What insights can you have to support them in their time of need? Just because you have expertise and information online doesn't mean you're going to give your customers the secret sauce for free, but it does create you as a reliable source at the precise moment they need it.
Guest posting
Consider writing a guest post on someone else's blog if creating your own blog content seems daunting. You should look up trade journals to see if they recognize submitted content and check for blogs that are important to your industry.
Reach out to see if they'd be interested in contributing to your magazine, business publication, or website. Remember to provide a backlink to your work wherever possible.
Search engine optimization (SEO)
SEO, or search engine optimization, may seem to be a difficult task, but it does not have to be. You can start moving the needle and increasing your company's virtual presence by learning a few simple SEO techniques. This small business SEO guide is a good place to start.
You can extend your SEO expertise to other pages, such as your online SEO listings, once you understand the fundamentals of keywords and search engines ranking. It's important to have full profiles, and making sure they're filled with keywords and phrases that explain what you do will help you stand out.
Marketing through Email
Email marketing services is an effective way to promote content, exchange company news, reengage clients, and deepen relationships. Connecting with your email list to provide updates and information is a perfect way to generate sales and even reach out to new, potential customers.
Have some fun with your messaging and be imaginative. Have colorful photographs of the company and its products or services. You may give discounts or exclusive offers to your network, and invite them to tell their friends and family about it.
Email Marketing Strategy
Using emails on a regular basis will help you stay top of mind. A scheduled email newsletter is an excellent way to keep in touch with your customers over time and to catch their attention with a particular message at a specific time.
This also ensures that the products or services remain top-of-mind for customers between real consumer contact points. Just be careful not to come across as Spam if you over communicate.
If your company offers services that most consumers use once a year, a monthly newsletter might be too frequent; instead, consider sending it every six months. Your cadence should be adjusted based on your customers and the services they need from you.
Social Media Advertising
Social media is free advertisement that allows you to grow your brand in a fun and engaging way. Having a clear message about who you are across all of your social media channels will help you interact with customers who are searching for the products or services you provide.
Social Media Branding
You want to visually express who you are as a small business, whether it's through a Facebook business profile, an Instagram account, or a Snapchat account. To emphasize what you're showing, provide pictures with engaging and informative captions. Display what's going on behind the scenes by being genuine. Video footage is very engaging and therefore receives more attention. What distinguishes you from your competitors? What visual aids would you use to demonstrate this? Having a social media plan will help you expand your customer base and develop your community.
Power of YouTube
With over two billion active users on YouTube, video content is an excellent way to entertain and engage potential customers. People are much more likely to watch a short video than to read a long post, and they are also much more likely to share videos. Creating engaging and insightful content is an excellent way to promote your brand and raise awareness for your services.
When it comes to YouTube videos, it's close to blogging in that you'll want to keep posting over time. Consider starting a YouTube channel where you can talk about everything from who you are and why you started your company to expert industry advice.
Digital Partnership
Digital collaborations are an excellent way to broaden the network and promote a product or service you offer. Consider other company owners or brands that would make good partnership partners, such as those with large social media followings, companies that operate in similar or cross-functional fields, and industry experts you admire or value.
Small companies may use partnerships and alliances to get the message out about who they are and what they do outside their immediate and current client base. Simply tagging another local business in a social media post or inviting them to join you on a YouTube episode will help you reach a larger audience.